Privacy Policy

1. Introduction

Rafa Construction ("we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at rafaconstruction.com (the "Site") or use our services.

This Privacy Policy complies with the California Consumer Privacy Act (CCPA) and other applicable privacy laws.

Please read this Privacy Policy carefully. By using our Site, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide to Us

We collect information that you voluntarily provide when you:

2.2 Information Automatically Collected

When you visit our Site, we may automatically collect certain information:

2.3 Information We Do NOT Collect

We do not knowingly collect:

• Social Security numbers
• Financial account information (credit card details are processed by secure third-party payment processors)
• Sensitive personal information unless specifically required for a service contract
• Information from children under 13 years of age

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 To Provide Services

• Respond to your inquiries and quote requests
• Communicate about your project
• Schedule consultations and site visits
• Prepare estimates and proposals
• Execute and fulfill service contracts
• Provide customer support

3.2 To Improve Our Services

• Analyze Site usage and trends
• Improve Site functionality and user experience
• Develop new services and features
• Understand customer needs and preferences

3.3 To Communicate With You

• Send project updates and notifications
• Respond to your requests and questions
• Send appointment reminders
• Provide information about our services (with your consent)

3.4 For Legal and Business Purposes

• Comply with legal obligations
• Enforce our Terms of Use and contracts
• Protect our rights and property
• Prevent fraud and ensure security
• Resolve disputes

3.5 To Conduct Business Development

• Reach out to potential business partners via AI-assisted phone calls
• Leave voicemails or send SMS messages when calls are not answered
• Schedule consultations and follow-up communications
• Qualify and categorize business leads
• Maintain records of communication preferences and outcomes

3.6 Referral Partners

• Verify license status
• Process commission payments
• Issue 1099s

4. How We Share Your Information

We do NOT sell your personal information.

We have never sold personal information and have no plans to do so.

We may share your information only in the following limited circumstances:

4.1 Service Providers

We may share information with trusted third-party service providers who assist us in:

• Website hosting and maintenance
• Email marketing platforms (e.g., Mailchimp, Brevo)
• Analytics services (e.g., Google Analytics)
• Live chat functionality
• Scheduling tools (e.g., Calendly)
• Payment processing
• CRM systems
• AI voice and telephony platforms (e.g., ElevenLabs, Twilio)
• SMS messaging services
• Call recording and transcription services
• Automated scheduling and calendar tools

These providers are contractually obligated to keep your information confidential and use it only for the purposes we specify.

4.2 Professional Partners

When necessary for project completion, we may share relevant information with:

• Subcontractors working on your project
• Architects or engineers involved in your project
• Permit and inspection authorities
• Material suppliers

4.3 Legal Requirements

We may disclose your information when required by law or in response to:

• Court orders or subpoenas
• Legal proceedings
• Government requests
• Protection of our rights, property, or safety
• Protection of others' rights, property, or safety

4.4 Business Transfers

If Rafa Construction is involved in a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. You will be notified of any such change.

4.5 Referral Partners

• Payment processors
• Tax authorities (IRS, CA FTB)
• Realtor's employing broker (if required by DRE)

5. Your California Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the CCPA:

5.1 Right to Know

You have the right to request information about:

• Categories of personal information we collect
• Specific pieces of personal information we have collected about you
• Categories of sources from which information is collected
• Business purposes for collecting information
• Categories of third parties with whom we share information

5.2 Right to Delete

You have the right to request that we delete personal information we have collected from you, subject to certain exceptions (e.g., completing transactions, legal compliance, internal uses).

5.3 Right to Opt-Out of Sale

We do not sell personal information. However, you have the right to opt out if our practices change in the future.

5.4 Right to Non-Discrimination

We will not discriminate against you for exercising any of your CCPA rights, including by:

• Denying goods or services
• Charging different prices or rates
• Providing different levels of service or quality

5.5 Categories of Personal Information We Collect

• Audio recordings (phone calls, voicemails)
• Communication records (SMS messages, call outcomes)

5.6 Purpose of Collection

• Conduct AI-powered business development outreach
• Schedule consultations and maintain communication records

5.7 Categories of Third Parties We Share With

• AI voice and telephony providers
• SMS and communication platforms

5.8 How to Exercise Your Rights

To exercise your CCPA rights, contact us:

• Phone: 310-633-0226
• Email: rafa@rafaconstruction.com

We will verify your identity before processing your request and respond within 45 days (may be extended by 45 additional days if needed).

6. Cookies and Tracking Technologies

6.1 What Are Cookies?

Cookies are small text files stored on your device that help us improve your experience on our Site.

6.2 Types of Cookies We Use

6.3 Managing Cookies

You can control cookies through your browser settings:

• Block all cookies
• Accept only certain cookies
• Delete cookies after browsing

Note: Blocking cookies may affect Site functionality.

7. Third-Party Services

Our Site may integrate with third-party services:

We are not responsible for the privacy practices of third-party websites or services.

7.1 AI-POWERED COMMUNICATIONS DISCLOSURE

8. Data Security

We implement reasonable security measures to protect your information from unauthorized access, alteration, disclosure, or destruction, including:

• Secure Socket Layer (SSL) encryption for data transmission
• Secure servers and databases
• Access controls and authentication
• Regular security assessments
• Staff training on data protection

However, no method of transmission over the Internet is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

9. Data Retention

We retain your information for as long as necessary to:

• Fulfill the purposes described in this Privacy Policy
• Comply with legal obligations (e.g., tax records, contract documentation)
• Resolve disputes and enforce agreements

Typically, we retain:

• Contact form submissions: 3 years
• Project contracts and related documentation: 7 years (or as required by law)
• Website analytics: 26 months (Google Analytics default)
• Marketing communications: Until you unsubscribe
• AI call recordings and transcripts: 2 years
• Voicemail recordings: 1 year
• SMS communication logs: 1 year
• Business lead categorization data: Until removal requested or 3 years of inactivity
• W-9s and payment records: 7 years (IRS requirement)

10. Children's Privacy

Our Site and services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us immediately, and we will delete the information.

11. Do Not Track Signals

Some browsers have "Do Not Track" features. Currently, there is no industry standard for responding to Do Not Track signals. Our Site does not respond to Do Not Track signals at this time.

12. International Users

Our Site is operated from the United States and is intended for users located in the United States, primarily California. If you access our Site from outside the United States, your information will be transferred to and processed in the United States, where privacy laws may differ from those in your country.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect:

• Changes in our practices
• Changes in applicable laws
• New features or services

We will post the updated Privacy Policy on this page with a new "Last Updated" date. Significant changes will be communicated via:

• Prominent notice on our Site
• Email notification (if we have your email address)

Your continued use of our Site after changes constitutes acceptance of the updated Privacy Policy.

14. Your Choices and Controls

14.1 Marketing Communications

You can opt out of marketing emails by:

• Clicking "unsubscribe" in any marketing email
• Contacting us directly
• Updating your preferences (if available)

Note: You will still receive transactional emails related to your projects and services.

14.2 Cookies

You can manage cookies through your browser settings as described in Section 6.

14.3 Account Information

You can update or correct your information by contacting us directly.

15. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:

Response Time: We will respond to privacy inquiries within 10 business days.